Emerge Apps — Project Status

Week of May 25 – 31, 2026
Infinum
Budget health
29.5% of engagement budget consumed
Sprint 3 Week of May 18
Sprint Goal
Complete Discovery phase deliverables and advance into early Design — aligning on brand direction and core wireframes before the Sprint 4 kickoff.
Week 1
  • Wrap-up Sprint 2 activities and deliverables
  • Voice & Tone Guidelines
  • Content Strategy; Voice & Tone Guidelines
  • Usability Testing (remove in favor of page-specific consulting?)
  • Thu / Mon — Sprint 2 Wrap-up / Readout
Week 2
  • Sitemap
  • Wireframes (Nav + Homepage, Product, Demo Pages)
  • Content Briefs (Nav + Homepage, Product, Demo Pages)
  • Align on new branding direction, begin building brand guidelines
  • Demo — Wireframe approval + Brand Direction alignment to kick off UI Design & Brand Guidelines for Sprint 4
Dustin & Alicia — We need your input on
  • Journey mapping feedback — Add thoughts, feedback, or questions on the journey map. How should the enterprise buyer journey differ from the standard agency buyer journey?
  • Conversion paths — What content or paths are most helpful for good-fit prospects who are interested but not yet ready to buy?
  • Legacy traffic — What is the best structure for handling legacy/product-domain traffic while keeping the experience clear for employer users?
  • Collateral examples — Share typical one-pagers and slide decks to use as template references.
Process Improvements
  • Kickoff meetings with intended goals / what's needed from Dustin & Alicia